DailyWorth Raises $850K To Become The Daily Candy For Personal Finance - TechCrunch |
| DailyWorth Raises $850K To Become The Daily Candy For Personal Finance - TechCrunch Posted:
Founded in 2009 by Amanda Steinberg, DailyWorth is a daily email newsletter that includes information on financial literacy and money management skewed towards a female audience. DailyWorth's subjects range from how to organize your finances to tax tips to saving advice. And DailyWorth has an impressive editorial staff to create content. MP Dunleavey, previously a personal finance columnist with the New York Times and currently a contributor with Money magazine, is leading DailyWorth's editorial team. With 55,000 subscribers, the newsletter currently makes money via advertising and already has sponsorships in place with a number of financial institutions including ING and H&R Block. And DailyWorth plans to hold sponsored educational events as an additional revenue channel. The new funding will be used to expand audience reach with customized email newsletters; develop the startup's website; add video content and to host sponsored events. DailyWorth is similar in many ways to LearnVest, a personal finance community for women. But DailyWorth is committed to the email newsletter model (which are making a comeback). And there's definitely room for many personal finance sites oriented towards women. This entry passed through the Full-Text RSS service — if this is your content and you're reading it on someone else's site, please read our FAQ page at fivefilters.org/content-only/faq.php |
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